The world of design has recently added the concept of web design into its vast realm. Web design is about the designing of online websites that we browse regularly; this includes its layout, font, color scheme, and essentially how its appearance translates into the content it is trying to provide. Web design is enormously important to measure how user-friendly the interface is as websites that are not designed or organized appropriately can lead to lesser individuals viewing the website. It would generate lesser profit for the website. The aim behind this form of design is to find the correct balance between aesthetics and structure, as both are essential tenets to whether users would engage positively with the website and revisit it. Additionally, if done constructively, it can make the user’s experience more efficient and productive. It clearly organizes each part of the website and its information and gets rid of anything that may procrastinate or lessen the experience. Another critical reason to invest in good web design is that it helps adapt the website to different devices.

Often, website layouts need to be changed if you visit that website on the phone versus a laptop due to the variation in screen dimensions, and web designing adjust that without minimizing the aesthetics of the website. The two most familiar web design patterns are the adaptive and responsive design. The former is when the interface is already adapted for whichever screen size the user may be utilizing, while the latter is when the interface changes according to which device is being used. A significant difference to note is the one between web development and web design; the former refers to the coding behind a website, while the latter refers to the graphics and the layout. Thus, while web designers come up with the ideas for the format, web developers are the ones who convert those ideas into the actual coding that makes the website look the way it needs to. Ultimately, a good web design can decide your search engine optimization, which is the number of users who visit a website from a search engine like Google. If the design is organized, creative and easy to understand, one’s search engine optimization will increase. However, if the design is complicated, messy, and distracting, users are likely to stop viewing the page and go back to the search engine to find a better match. Thus, investing and supporting high-quality web design is essential as it could significantly positively impact website engagement and success.